Nowadays, it is imperative to know how to use social networks in our favor. Since the beginning of the 21st-century social media platforms have developed into blogs, forums or exchanges. And as we solicit them on a daily basis, it is difficult not to cross their path. However, we must not forget that the unwise use of these networks can be harmful.
By 2019, you must be able to understand that social networks are big players in your professional life. They become crucial elements when used with care and can even be part of your marketing strategy.
Digital marketing is a huge growth driver for companies looking for new customer bases. But faced with the multiplicity of media and content it has become quite difficult to reach the target audience and to be seen. The web provides a variety of media that must be used to raise visibility.
But how do you choose the right social network for your business and how to organize a social networks strategy for a fair return on investment?
1. Get on social networks
The first step is obvious: register on social networks. Do not find excuses, it’s time to get started. Your competitors are already there, there’s no reason you’re not there either.
And no worries, a lot of people are on social networks, and they have not had training for that. You are just as capable as they are of getting out of it.
2. Post, post and post
It’s a bit of the rule of thumb when you’re on social media: you have to post. Show your subscribers that you are there, that you are active and that you have things to tell them.
Especially if you’re just starting out on social media, it’s even more important to be active, or people will not be interested in you.
3. Show that you know each other
You sell a product, so you must know everything about it. And that’s what you have to show your subscribers and followers.
They need to see that you know what you do, that you know about it, or even that you are an expert in the field.
There are several ways to do this: showcase your products, give tips for use, more amount of technical information, etc. Greatest of all the benefits of social media marketing is to develop a rapport.
4. Think Broadly
One thing you need to know about your subscribers is that not everyone is a potential customer.
But that’s not a reason to ignore them. On the contrary, make them intermediaries. Even if they do not buy your products, say that they certainly know someone who knows someone who will buy your product.
The goal of social networks is also to share with his followers the exciting things that we see on the net.
5. Vary the Contents
Social networks offer you many possibilities, so do not confine yourself to one type of publications.
The more varied content you have, the wider the audience you will reach: articles, videos, photos and do not hesitate to share the content of other people. In this way, you will be able to reach the public of these people who will be interested in your company.
6. Respect the 80/20 Rule
To have good content on social networks, it is important to find the right balance between information and promotion.
In this case, the information must represent 80% of your publications. At the very beginning of your activity on social networks, you can even mount up to 95% of informational content.
It is thanks to this that you will build a network of loyal subscribers to whom you can then offer promotions.
7. Do not Delegate
You may not be an expert in social networking, unlike some people such as community managers, but who else knows you the best about your business?
Nobody but you knows it. You are in the best position to talk about your business, so do not let someone else do it for you.
Also busy is your schedule, it will always be possible to find a few minutes to post a message on social networks.
How to Improve the Results of Your Content Marketing?
This is the question that many companies are asking themselves. Content marketing has recently taken a prominent place in the web community.
As a content creator, there are essential elements you need to know to present the brand or a product. Content marketing adds an extra layer to an internet marketing strategy. You can’t ignore it anymore.
Here are a few tips that may be interesting to follow if you want to start your content marketing.
The content is re-shareable
One of the most tedious elements of content marketing is that it continually requires new unique and exclusive content. The content can come back often, but on other angles still not exploited by your website.
Although it should always be new, it is essential to distribute the same content on different social media and sharing platform. Discussion forums and other blogs are good examples. In this way, the customer’s reach is significantly improved, and the resources are put to use.
If the content did not work well on Facebook, this does not mean that it will never work. Over time, a particular text may be of more interest to your audience.
You can change the title or the way you presented it on the social network. So you can create an A / B on social media. However, this can not be made into usual practice.
In content marketing, the text must be exclusive and unique. Any site tries to produce unique content, stands out. The exclusive content shows real creativity and original thinking on the part of the company.
By targeting consumers and explicitly addressing those who are or have the potential to be well-paying consumers, content marketers create a new job offer. Exclusive content is also a way to create jobs.
Exclusive content may be research, infographics, images, practical books or video content. The essential feature is that they have to be completely original. This type of content does not need to be bulky.
Large scale availability hurts its statue with unique content. Instead, efficient businesses use exclusive content as an addition to their strategies.
Mobile phones are the new way people are surfing the web. As a result, the demand for mobile-friendly content has exploded.
The search engines like Google and Bing like websites that are optimized for mobile viewing. The way in which visitors to social media consume content is extremely diverse.
One of the ways to stay on top of the wave of internet use in mobile is to use Google Trends. This helps to define the content sought locally.
By using these three content marketing tips, marketers and content creators will be able to increase visitor loyalty and convert them into paying customers.
Content marketing has become essential over the last few years and has reached a high level among companies that have made this digital shift.
In short, content marketers create useful content for their audience while incorporating subtle advertising into their text.
In addition to helping their company’s SEO, creating social media engagement and creating synergy with their subscribers, content marketing is something to consider.
Social networks are a vast universe, yet very accessible.
So why deprive yourself?
Be in touch with your audience, this is the best way to make yourself known and appreciated.