Social Media Marketing or SMM is a marketing technique used on social networks such as Facebook, YouTube, Twitter, and many other platforms.
It consists of publishing and displaying a product, service or business in order to attract as many customers as possible. Compared to search engines, social networks include millions or even hundreds of millions of individuals sharing common interests.
This is why it is easy for a company or a marketer to promote a product or any society: social networks are the most relevant media for communication or the sharing of information. However, The Biggest Social Media Marketing Trends 2019 are:
1. Boost your commercial plans with in-market segments
Use in-market segments and fine-tuned keywords for your commercial ventures (as well as pay-per-click campaigns). These in-market segments contain valuable data such as, among other things, the purchases made by a customer and where.
Platforms like Facebook or Instagram offer ad formats with such valuable data, including interests, social triggers, online behavior – combining that data with demographic information will give you a potential audience that is “really interested” in your products.
Watch the performance of your campaign closely – Maybe you’ve heard that before, but working on a campaign alone is not over, especially when it comes to social media campaigns. Social media marketing trends 2019 are changing so fast that a campaign can be outdated within days.
Make different editions of your ad to keep your campaign content fresh and watch everyone’s performance closely.
Usually, the fresher your ads are, you’ll get more clicks and, as a result, more conversion. You can either use the statistics of the platforms or tools like Hootsuite, Google Analytics, Buffer or others
2. Don’t be too deep in your target groups
Facebook, Twitter, and some other social media channels provide endless targeting options – you can target a specific segment of the population or go down to the smallest detail.
We’ve all learned that knowing our target audience is the key to a successful campaign. However, high accuracy in choosing your potential social media customers may not produce the desired results.
Too broad targeting reduces completion rates, and over-constraining can hinder both campaign goals and performance.
The real key to a successful social media campaign is finding the right balance.
3. Split your social targeting
Since it’s not an option to go too far in targeting, granular layering is the best way to reach your target audience.
In general, most businesses are satisfied when their campaigns use demographic data and targeting options such as age, income, and educational attainment.
Layering is able to add more data to these targeting options, including filters such as shopping habits, life events, places visited, hobbies, interests, and more.
This technique helps to combine different data sets and use targeting options to create campaigns with high conversion rates.
4. Adjust your targeting to reduce costs
Yes, you target different parts of the audience. But trying to reach each one with a single campaign is asking too much.
This approach will not give you the desired reactions or expected ROI. The trick is to focus on the increase in response by limiting the audience to which you turn with your campaign.
If you apply layering, then you can find the right balance in social targeting to get higher reaction rates. Identify the different interests of different parts of the audience you are addressing and create separate campaigns that are highly relevant to each one of them.
5. Use the most compelling ad in your social media ad
Just as the success of AdWords is very much based on the Quality Score, the performance of your social media ads depends on the Relevance Score (on Facebook) and the Quality Adjusted Bids (on Twitter).
The most effective way to improve your relevance or quality-adjusted bids for better visibility and higher click-through rates for your ads is to use the most compelling advertisement motifs in your pay-per-click campaigns.
This will save you the time to build and test strong ad creatives, as well as allow you to convey a consistent marketing message across all channels.
6. Test content ideas on Twitter
Although most of us use the platform to market their content, very few really rely on Twitter’s ability to search the trending topics. If we knew what our audience is talking about, our content performance would automatically double.
Use Twitter to test how different content bits work on the platform, or to narrow down the interests and topics your audience is looking at. This will allow you to set up and create an effective content calendar, keep track of which topics are on the list, and get better results.
7. Match your campaign and business goals
In their eagerness to get more exposure to their social media accounts, most marketers pay little attention to their core business goals and end up splitting them into smaller targets.
But this only results in a chaotic, unorganized account, which is twice as challenging to optimize. In this way, you spoil the campaign performance.
Organize your social media campaigns around your business goals. Be it promoting your website, engaging people around your business, increasing conversions on your site, or a different goal you can achieve on social media channels – this tactic keeps you organized and gets better results.
8. Build social web communities with hashtags
Do you use hashtags on your social web channels to help users find the content? Now is the time to go one step further. With hashtags, you can build social web communities of users as well as brand advocates.
The technique is simply implemented, can be used consistently across all social platforms, and of course, bring a lot of user-generated content to the campaign.
9. Offer a closed visual experience
Your social media campaigns have a direct effect on how consumers see your brand and how they interact with you on the Web.
Providing a closed visual experience is as important as conveying a closed marketing message across all channels.
It’s essential that the visual layout of your social web campaign and the marketing message match the landing page you’re leading your audience too.
If your potential customers see one thing on the one platform and something entirely different on the other, they’ll be confused and leave your mark behind.
In practice, the role and primary purpose of Social Media Marketing is to strengthen the presence of a company or organization on social networks.
You have to be able to define your audience. In fact, the use of untargeted tactics such as the creation of a link mentioning a prize or a contest may prove to be very inefficient from the point of view of conversion.
If you try this kind of approach, you will have many fans, but the majority of them will not be interested in what you propose.
Create a connection between you and your fans. To keep your fans always faithful, do not hesitate to guide them when they need help with the product.
Since your exchange is via a social network, it will be easier for you to personalize your discussion, unlike other media such as television or radio. Reach out to as many people as possible and create an effective social media campaign.