Over the last few decades, the number of mobile users has increased significantly. In fact, by the end of 2022, the number of people using a phone is expected to reach 2.3 billion across the globe.
No wonder, both big and small enterprises prefer the use of SMS to promote their product or services.
In this competitive age, businesses use different types of marketing strategies to get new customers and clients; however bulk promotional SMS is the most popular and cost-effective marketing technique used by companies all over the world.
It is the method in which the text messages are sent to a large group of targeted audience. To do this, a good SMS gateway is required which acts as a portal to connect businesses with the phone numbers of consumers.
To make the most out of promotional SMS campaign, you need an effective SMS gateway solution that delivers bulk SMS very quickly.
Why Should Businesses Use a Promotional SMS Gateway?
There are two methods companies can follow in adopting the SMS technology. Firstly, they can build their own messaging platform from scratch, or they can use an SMS gateway from an established and reputed gateway provider.
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Developing an SMS platform from scratch requires time, effort, extensive research, and knowledge of software coding.
Even after working for several months to build an ambitious application, there can be still some shortfalls or errors. These can include malicious virus, coding errors, and others.
Instead, you can consider collaborating with a reputed and established SMS Gateway providers. They provide fast and secure bulk promotional SMS gateways.
It helps businesses to focus on other areas of marketing which increases the engagements and overall ROI.
Here are the top five reasons why a business should get an SMS gateway to communicate with its audience:
It’s not just about delivering an SMS to your customers; the messages should reach them in a quick and timely manner.
In a recent study, it was found that more than 90 percent of the SMS are read within the first three minutes of delivery. Therefore, it’s important to optimize the speed of the message delivery to get the best results.
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The SMS gateway and software make your work easy by writing and delivering messages quickly. It helps in sending a particular message to thousands of users within a few seconds.
Nowadays, every marketing method is very costly because of the increased competition in the market.
For example, if you want to use paid advertising, then you have to spend a significant amount of money before seeing any positive results. The same goes for other forms of marketing including email, influencer marketing, and others.
However, you don’t need to sell your kidney or a leg to start using promotional SMS marketing. The rates provided by the SMS gateway providers are very low for sending bulk messages as compared to the prices offered by telecom networks.
Communication with the help of an SMS gateway can increase your click-through rate and return on investment significantly.
SMS is over 27 years old, and it is still the most reliable and effective communication channels. It’s other competitors such as email, and mobile advertising has to struggle ad blockers and spam filters.
Whereas, text messaging remains a direct form of communication which can be used for both personal as well as business purposes.
Companies can use SMS as a two-way conversation medium with their customers. SMS has a response rate of 45 percent which is way more as compared to the email response rate of 6 percent.
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It increases the confidence of the marketers that the customers will see the messages.
4. Universal Platform
The most important reason why SMS is so effective is because of the global accessibility of mobile phones.
In many countries, several popular messaging apps such as WhatsApp, Telegram, and others are blocked.
This makes SMS gateway an ideal solution for reaching targeted customers and client through mobile phones.
You can use the APIs and SMS gateways to market your campaign across the globe to enhance your marketing efforts.
Every company or business has different marketing tools and software. The SMS gateways integrates easily with almost all the programs with the help of API integration.
It helps businesses to combine the SMS into their CRM software and infrastructure seamlessly.
Through the internal process of the SMS gateways, you can quickly send promotional text messages.
Factors to Consider While Choosing a suitable Promotional SMS Gateway:
Before selecting any promotional SMS gateway, it’s important to go through their list of available features.
There are plenty of SMS API and gateway providers in the market, choosing the right one can make or break your marketing campaign.
Security is one of the most important factors for selecting an SMS gateway to ensure secure and high-quality routing for text messages.
The unsecured APIs and gateways are easily hacked by the spammers who can misuse your messages.
A message sent from a poor quality SMS gateway can be considered as spam which will make your customer to list the number in the DND service.
Therefore, look for SMS gateway providers who have a good track record and are reputable in the market.
2. Wide network coverage
Businesses that use SMS in their marketing plan should consider a gateway that has wide network coverage.
It ensures that your promotional messages will reach the users irrespective of their location.
No company or business want their messages undelivered, as it decreases the rate of conversion and the overall return on investment.
Hence, choose an SMS gateway or API provider who is capable of delivering messages to even remote places.
3. Legal & Authentic
The promotional SMS gateway provider should be legal and must be following all the respective SMS marketing laws of the belonging country.
You should make all the verification about the API or gateway provider before buying its services.
If you work with a service provider who follows some unethical rules, then you might face some legal issues such as monetary fines, civil suits, and others.
4. Use the SMPP protocol
SMPP, i.e., Short Message Peer to Peer is one of the major standard protocol for sending promotional SMS.
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It is very easy to track and useful for delivering messages. Therefore, before choosing a particular SMS gateway provider to confirm that they use the SMPP or not.
There are several SMS gateway providers, but it’s difficult to find that they provide the best service or just boosting false statistics and results.
If the service provider follows a business-oriented approach, then they will provide you with features that will help you reach your goals quickly and efficiently.
The other SMS gateway providers just try to scam the people with their money, so choose the one which will be beneficial for your business.
In today’s business world nobody wants to pay less price for a service. It’s good to choose a service provider which ask less money, but it should not be the primary factory for making the decision.
Often the ones who are ready to work with less money provide low-quality service, and you don’t want that.
Choose the SMS gateway provider who provides a good ROI, i.e., return on investment.
The Final Say
It’s important for businesses to leverage the maximum benefit of the available marketing channels.
An SMS gateway is a perfect way to reach new customers and increase your sales and revenue of your business.
All you need to do is find a reputable and leading SMS gateway provider who can collaboratively work with you to get the most out of your SMS marketing campaign.