Promotional SMS is one of the most effective ways to reach new consumers as well to interact with existing clients and customers.
These types of messages are sent with the objective of promoting or advertising a company’s products or services. It includes any messages related to sales and marketing which may or may not be solicited by the receiver.
There are more than 813 million mobile phone users in India in 2019, and this number is expected to rise in the upcoming years.
As smartphone users are increasing, more enterprises and companies are trying to leverage the benefits of mobile advertising.
According to a study, more than 22 billion text messages are sent every day, and most of them are read under 5 seconds.
SMS is the most cost-saving method to get new clients and customers as compared to the other marketing channels such as paid advertising, email marketing, and others.
However, if a company has to send promotional messages to a number, then firstly it has to take permission from the mobile user.
But the user has the power to use the DND (Do Not Disturb) service if he doesn’t like your promotional messages. Once the consumer activates the DND service, then it is very difficult to send SMS to the same number again.
What is DND – Do Not Disturb?
The Telecom Regulatory Authority of India also known as TRAI started the DND (Do Not Disturb) services in India due to increasing spam and unsolicited text messages.
With the DND service, the control has been shifted to the consumers as now they have the option to block any unwanted number.
Recently, TRAI launched a mobile application known as DND services which will enable you to block all the spammy mobile numbers and text messages.
You can also register a complaint against any spam mobile number directly through the application.
The DND services application is currently available only for the android users, but it is expected to be released for iOS soon.
Before the launch of the application, consumers had to block a number by texting a message on 1909 including the details of the sender. It was a very tiring process which took a lot of time to execute properly.
In this application, the message and the phone numbers will be in a list form, and the user can select the number they want to report.
TRAI has also listed some rules so that the telecom companies do not try to contact the user again once they have blocked the number. If the telecom companies do not follow the laid rules, they can be fined up to Rs 2.5 lakhs.
Different Methods to Send Promotional SMS to Do Not Disturb (DND) numbers?
Once a user has activated the Do Not Disturb Service, then it is not advised to call or send text messages to that particular number.
However, there are still many methods which you can use to send promotional text messages to DND numbers.
We have listed some of the methods which you can use to send an SMS:
Also Read: 40+ SMS Marketing Templates to Follow
Using Corporate Route
You can send bulk text messages to the DND phone numbers with the help of the corporate route. Once you have set the DND management, there are three options available:
- Use Basic Route and Exclude mobile numbers on Do Not Disturb.
This is the default option which is already selected in the DND management. If you select this option, then the message will be delivered to all the mobile numbers in your contact list excluding the DND numbers.
Hence, do not select this option if you want to send promotional SMS to the DND numbers.
- Use Corporate Route for DND numbers.
With the help of this option, you can send SMS to all the numbers on the basic route as well the DND mobile numbers on the corporate route.
- Use Corporate Route for all the numbers.
After selecting this option, the software will send SMS to both non-DND and DND mobile numbers through the corporate route.
Use Transactional Route
If you want to send text messages to the DND numbers, then you can use the transactional route.
A transactional SMS can be sent to all the numbers irrespective of whether the Do Not Disturb service is activated or not.
Image Source – textlocal
Most of the businesses use this once their customer blocks them either by dialing 1909 or through the DND service application.
All you need to do is write your promotional SMS in such a way that it looks like a transactional message. If it is found that you are trying to manipulate the transactional SMS, then you are going to be blocked by the user again, and you don’t want that.
So, use the transactional SMS route effectively to get the maximum benefit.
Use WhatsApp Platform
If the user has activated the DND service, then your promotional SMS will not reach to the user. So, in order to not waste your marketing efforts, you need to find other alternatives.
Image Source – wapp4phone
The best alternative is the WhatsApp platform. The company recently launched a WhatsApp Business app focusing on the needs of small as well as large businesses.
You need to import the database of the mobile numbers to the WhatsApp Business application. After importing, create an amazing promotional message and select all the contacts to which you want to send the message.
With the help of the broadcast list, you can send a particular text message to all the contacts at once.
It is an excellent alternative if most of your customers have activated the DND service.
Use Paid tools and Software
There are many paid tools and software available in the market which help to send promotional SMS to the Do Not Disturb numbers.
They provide an SMS gateway which is used to send various text messages including offers, promotions, deals, coupons, and many more.
They also provide the real-time delivery report of the SMS to check whether the message has reached to the user or not.
You can also schedule the SMS or can send group text messages.
The paid tools also offer an API with complete documentation so that you can understand the interface properly.
Most of them also provide the feature of regional languages so that you can send promotional SMS on different languages including Hindi, Bengali, Urdu, Marathi, Punjabi, and others.
They also allow you to choose the sender ID to get the best results. Some of the software and tools offer a trial period; therefore it is advised first to test all the tools you can, then buy the one which provides the best service.
The Final Thoughts
Promotional SMS is one of the most important parts of the business’s marketing strategy. Therefore, if you are not able to utilize it to the maximum, then it will be very difficult to increase the sales and revenue of the business.
Most of the users activate the DND service due to annoying and irrelevant text messages they receive. So, your priority should be not to send any SMS which is unrelated to the consumer.
Try to provide value in your messages so that the audience interact and respond to the SMS. This will increase the overall engagement of your SMS marketing campaign.
However, if still someone blocks you and activate the DND service, follow the methods listed above to send promotional SMS to your audience effectively.