We live in a blogging world.
There are millions of blogs out there, and most of them get nowhere because they don’t have a strategy in place.
In this post, you’ll not only learn to blog for beginners, but you’ll get 15 concrete steps you can take to increase your chances of success dramatically.
It doesn’t matter if you haven’t started a blog yet, or if you’re a veteran because just one of these tips can make a big difference in your life and your blogging.
With that said, let’s start with the first tip.
1. Be Passionate and Patient
Don’t just start a blog because you want to make money. There are no shortcuts to success.
If you want to build a thriving blog that brings in revenue, you will have to work hard, and to stay motivated; you have to find something you’re passionate about. Or at least something you’re interested in.
2. Don’t Copy Cat
The truth is that whatever you choose to blog about, there are probably already a zillion other blogs on the same topic.
So spend some time thinking about ways your blog can be different than the rest. If you’re doing a craft blog, see if you can come up with some ideas that most other craft blogs don’t do.
3. Write Pillar Articles
All tips mentioned here only work when you have strong pillars in place. Without them, if you do everything to bring in readers, but they won’t stay or bother to come back.
Aim for one solid pillar article per week and by the end of the year, you will have a database of over 50 fantastic feature articles that will work hard for you to bring in more and more readers.
4. Look at what your competitors are doing
You don’t have to reinvent the wheel when it comes to promoting your blog. Just look at what your competitors are doing regarding marketing strategy.
You can use SEO backlink tools to show you the links your competitors are getting which will shed light on their strategy in regards to social networks, directories, guest posting opportunities, and other online marketing tactics.
5. Encourage Comments on your Blog
One of the most powerful ways to convince someone to become a loyal reader is to show there are other loyal readers already following your work.
If they see people commenting on your blog, then they infer that your content must be good since you have readers so they should stick around and see what all the fuss is about.
To encourage comments you can simply pose a question in a blog post. Be sure to always respond to comments as well so you can keep the conversation going.
6. Write Like You Talk
I love reading a blog where the personality of the author shines right through their written word. You feel like they’re right in front of you, sharing their thoughts.
The posts are more engaging and easier to read… is that redundant? Either way, let your personality shine through. Let your readers build a connection with You while they read your content.
7. Contribute to Other Blogs in your Niche
Matt Cutts, Google’s head of webspam, has denounced guest blogging as a tactic for SEO. With that said, it’s still an excellent way to get exposure within your niche so long as you are submitting quality content to quality blogs.
Find blogs that have lots of social shares and community engagement as judged by the number of comments per post and social followers.
Get to know the blog owners and editors, establish a relationship with them, and then approach them to see if they are accepting new contributors on their website.
The key is to say new contributors as opposed to guest bloggers – “contributors” tells the blog owner/editor that you are committed to creating high-quality content for them as opposed to just slapping something together to promote yourself.
8. Start Commenting on Other Blogs
Once you have your pillar articles and your daily fresh smaller articles your blog is ready to be exposed to the world.
One of the best ways to find the right type of reader for your blog is to comment on other people’s blogs.
Commenting on other relevant blogs is a great way to build relationships with top bloggers within your niche.
Research the web to find top blogs in your niche and start commenting on their newest posts.
This will help you make them and their readers aware of your existence as well as developing your own authority within the niche.
9. Set your blogging goals
You’ll never know if you are getting the most out of blogging if you haven’t set goals for your blog.
Is your goal to make money? Get a new job?
Find people to connect with about a particular topic?
Define your blogging goals and periodically ask yourself if your blog is helping you meet them. If not, ask yourself how you can improve your blog to achieve the goals.
10. Use a Proper Domain Name
If you are serious about blogging be series about what you call your blog. For people to easily spread the word about your blog, you need an easily rememberable domain name.
11. Establish Your Self on Social Media
Never forget, though, that social media (aside from paid advertising) is a place to connect with others, be helpful to them and display your expertise.
Treat social media like a huge cocktail party, a place where you can meet others, trade ideas and network to form alliances. Treat everyone you meet with respect.
Your aim is to be of value and engage with your current or future blog readers.
The main social networks you should work towards building connections upon are listed below. Each social media platform should be utilized and approached differently.
Choose the one (or ones) that best fit your needs and become an expert at leveraging them to help reach your goals.
There are more than 200 million users on Twitter. To learn more about Twitter, start with the Twitter 101 guide to Business as a quick-start resource.
With over a billion active monthly users, Facebook is the number one social media network. For an overview of how to use Facebook for business, check out the Facebook for Business guide.
12. Network with others at every opportunity
Attend networking events? If you’re at a blogging conference, in particular, it’s highly acceptable to let people know that you founded yourdomain.com, a blog that helps people learn more about your subject matter.
13. Let your connections know about your new blog
Everyone who comes in contact with you should be aware that you have a blog. Some good ways to ensure this include the following.
- Add your blog URL to your email signature so your email contacts can check it out.
- Add your blog URL to the social profiles you use the most including Twitter, Facebook, LinkedIn, Google+, Pinterest, and so on. This way, whenever people find you on social media, they can discover your blog as well.
- Add your blog URL to forum profiles and signatures where you participate in discussions, preferably related to your blog’s niche.
- Add your blog URL to author bios of any sites you are already contributing to, including other blogs that you own.
14. Be Consistent
Consistency is one of the most important things that bloggers tend to forget. It’s much easier to lose your traffic than it is to build it up, so make sure you consistently blog.
Creating a consistent schedule of posting on your blog helps your readers know when they can expect to hear from you again, whether it’s daily, weekly, monthly or even quarterly.
The key to maintaining consistency is to be realistic. Individual bloggers will find it difficult to create high-quality content on a daily basis.
Start with weekly or bi-weekly posts and work your way up to daily posts, if that is your ultimate goal.
Just don’t sacrifice quantity for quality.
15. Context is important
“Content is the king but context is the God.”
The context is the episode that makes and surround an event or idea so it can be fully understood. When it comes to blog content, context is the way you’re publishing, distributing, and promoting your content.
If you’re trying to connect with your audience in the wrong context, it doesn’t matter how good your content is. Your content will not be read, shared, or discussed.
I hope you enjoyed my list of traffic tips. Everything mentioned above is techniques I’ve put into place myself for my blogs and have worked for me. However, it’s certainly not a comprehensive list.
There are many more things you can do. Finding readers is all about testing to see what works best for you and your audience, and I have no doubt if you put your mind to it you will find a balance that works for you.
Note: You should check out 9 Big Hosting Mistakes Bloggers Should Avoid