When it comes to searches with local search intent Google servers up what is known as the local 3-pack. If your business is a local business ranking in the local 3-pack is the Holy Grail. A company that ranks there receives more local traffic and phone calls than others. But how can you rank in the local 3-pack?
Information found in this article is valuable for a single location business. If your business has several locations you may want to check out this article on multi-location SEO. Below you will find the essential tips to increase your website’s local rankings.
Fast Mobile-Friendly Website
I want to say that you don’t need a website to rank in the Google local 3-pack. However, in most competitive niches, you will. If you don’t have a website, it is harder for Google to understand the services and products you may offer.
If your website isn’t mobile-friendly, you are going to want to fix that right away. More searches are performed on a mobile device than on desktops or tablets these days. Ensure your website loads fast because people won’t want for slow loading websites. These aren’t the most significant ranking signals, but it will help with both rankings and user experience.
Sign Up for Google MY Business
If you haven’t already done so sign up for Google My Business. Only listings that are added to Google My Business will show up in the Google local 3-pack. Signing up is free, and you can have your business listed within minutes usually.
The essential tips are to complete your profile 100%. Google will have a better understanding of your website if you provide all the information they ask for.
Pay especially close attention to the categories you list your website in. Categories are everything when it comes to Google My Business. If you place your business in the wrong category, then you are doing a disservice to your company, and your website won’t receive the traffic it deserves.
Hands down one of the most powerful local ranking signals that are tied to reviews your website receives. If you don’t have a protocol in place to gather more reviews, change that now. There companies that should be used in tandem with local SEO to help with this.
Companies like Gather Up and Broadly take your customer information and prompt them to leave reviews. (When policies allow it) This is extremely helpful, and you can quickly start heading above the competition in the review department.
Links from other websites to yours are still vital in Google rankings. This is especially true for local SEO. Links from quality blogs and publications will help you increase your rankings. If you want to get a leg up on your competitors, get some links from local websites within the city or region you are in. These type of links tend to carry more weight as the local relevance is a strong factor.
When you perform link building, keep in mind that not all links are created equal. Links from forums, blog comments, and other low-quality sources don’t help if you want to have a chance that your links will work focus on getting links from relevant blogs that receive traffic from Google.
You cannot rank if your content doesn’t match the user intent. Many local websites lack content which makes it hard to rank. Plan out what type of products or services your business offers. Do you have a dedicated page for these? If not consider creating one that explains your offerings and answers any questions your customers may have.
A local citation is a mention of your business on the Internet that includes your business name, phone number, and address. This is frequently known as NAP. Google uses these signals to determine how real and popular business is. It’s not only important to ensure you have local citations but that the local citations are accurate and consistent.
Some places you may want to list your website in are Yelp, Angie’sList, BrownBook, YellowPages, SuperPages, and BBB.org. It can be time-consuming to contact all these business listing services. However, there are plenty of companies that offer services to handle this for you. Your local SEO consultant may offer this service as well.