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Why Mobile-Friendly Websites are Important for Your Business?


The way people interact with your business has significantly shifted; precisely, for the first time registered, in 2016, mobile internet usage overcame computer usage.  And, in 2018, data shows that 52.2% of all web traffic came through mobile phone. Moreover, this trend will keep increasing as currently people are relying more and more on their mobile devices to connect on internet and therefore access your website. If your business has an online presence, then it is worth paying attention that your site is mobile friendly. 

With all that in mind, in the following section we are going to explain what a mobile friendly website is, types of mobile friendly websites and why it is important for your business. Keep reading!

Mobile Friendly

What is a mobile-friendly website?

First thing first, let’s define what a mobile friendly website is!

Mobile-friendly websites are those websites, not only designed especially for desktop but also optimized for mobile devices users. So these users can also enjoy the content directly through their mobile. Moreover, mobile-friendly websites are equipped with a mobile-friendly template and are scalable so they can fit any device screen size. They can easily be adaptable to any device and provide a flawless user experience.

Here is a checklist with the main points on what a mobile-friendly website should look like:

  • Load correctly the content in a way that is well-adjusted to a device, in which user is accessing your website 
  • Display the content in a readable style, without any hassle to readjust the size or zoom to view the images or videos
  • Equipped with comfort when navigating by touch
  • Make sure your website can easily be detected by search engine


Types of Mobile-Friendly Design

When it comes to mobile-friendly websites, there are two main differences:

1.Responsive Design

This style employs proportion-based grids, flexible page elements and images. So as its name implies its response to whatever device the user is reaching your web. Responsive design serves the site without having to modify the URL and HTML structure. Which represents an advantage for search engine optimization. Responsive design is usually directed for desktop but with adjusted to fit all types of devices. This method is the most used and is cost-effective. 

2.Adaptive Design

The adaptive design shares common traits with responsive design in that it doesn’t modify the URL. In adaptive design, the site recognizes what device the user is connecting from and automatically generates a different version of the site’s HTML so it shows up in a way that’s fit that device. Unlike, responsive, this method is built first to fit on mobile and then adapt to desktop. Providing a better user experience.

Why Mobile-Friendly Websites are Important for Your Business? 

1. Meet Users Expectations:

Users are more demanding than ever, so they are expecting content that is easy to view. Your content should be using the ideal format in order to capture user attention. 


For instance, your text and images, if they are too small will create a bad structure and would give a bad impression. Therefore your site has to adjust to user’s devices such as tablets, smartphone among other gadgets. Also is important to ensure users can navigate easily without the need to adjust settings manually. For instance, when its comes to text, it need to be easy to read, without the need to zoom.

2. Google strongly favorises mobile-friendly Websites.

In 2013, Google announced sanctions for poor quality websites. This impacted on how sites ranked on mobile search results. Those sites with bad quality were less likely to rank in smartphone searches. Then in 2014, Google decided to go further and awarded those who implemented a friendly mobile website with a label on the search results. A label appearing in the mobile search results to designate them as being mobile-friendly.

Although, Google change its approach, and it’s no longer using these label cues since 2015 Google set up a rule using mobile-friendliness as a cue to rank among the first on the search engines.

3. Opportunity to expand the audience

Let’s say that your site is wonderfully crafted on desktop but not reachable or not well designed to fit on mobile devices, then you are by sure missing on the potential public. 

4. Be present on Social media platforms

The opportunity to be present on all social media platforms, that only possible if your website is mobile-friendly, due to the quick adapt on various social media channels and the opportunity to increase the visibility of your website.

5. Beat the Competition

There are many competitors out there, making their website mobile friendly and thus increasing the potential to reach more users. If you are not offering that, chances are your website would not get that attention and your audience would switch to your direct competitors.

Is Your Website Mobile-Friendly?

After coming across this article, maybe you’re let wondering if you have a friendly mobile website? but do not worry, now you can easily check that with Google website tester. Webmaster tool, all you need to do is enter the URL of your web page and Google will check it. If your website is not mobile-friendly, Google will let you now and even provide you some tips or points on how to improve it.

So, to recap a mobile-friendly website is the one that offers readable content, adapts to users devices, and displays correctly the information. Search engine traffic play a big role on your online traffic. Google, among others, search engines are giving more credibility to mobile-friendly sites. Therefore if your site is not mobile-friendly, you will guess by checking your organic search traffic from google and other decreasing in terms of views and engagements.

If your website still doesn’t show up well on a mobile device, your mobile visitors would be moving on without paying too much attention to your website. This itself is a significant reason to get converted to a mobile-friendly design.


About the Author:

Danish Wadhwa
Danish Wadhwa is a strategic thinker and an IT Pro, with more than 6 years of expertise in the digital marketing industry. He is more than a results-driven individual, who is well-versed in providing high-end technical support, optimizing sales and automating tools to stimulate productivity for businesses.

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