User experience design is important because it tries to fulfill the user’s needs. UX Design aims to provide positive experiences that keep a user loyal to the product or brand.
No matter how big an expert you are if your website design user experience sucks you are going to turn back users, Potential clients. But how do you check whether your website follows the website user experience best practices?
Whether you are designing a new site or redesigning website, these UX best practices in 2019 will help you give the best UX user experience. Even if you plan to hire a web designer these UX best practices will sure come in handy, to check whether he is doing an awesome job.
- The Role of Front-end Development in UX Design
Often, the debate arises if a UX designer should learn front-end development. Many experts, like Conor Ward, agrees that designer must, but to some degree. He asks how can one design anything if they don’t know the fundamentals of how the thing functions? Designing is basically problem-solving for humans, so comprehending the problem is important. However, knowing the system and its limitations and capacities is also crucial to create the most efficient solution. To sum this conundrum, the best ask yourself, how an architect can design a structure if they don’t know how electrical and plumbing systems function? Therefore, it is good to know some basics as an effective UX practice.
- Know Your Customer Persona
For any successful business, the customer persona and the customer journey is the vital part of a successful marketing and sales funnel. You know your customer inside out; you know what keeps him or her awake at night. You know their pain points. Let’s face it; nobody is ready to buy from a stranger, let alone on a completely impersonal platform like a website. They don’t know you. A cleverly designed and executed sales funnel will not only help you to see how to improve UX design but also make the marketing and sales process much easier for you and your team. When you design your UX, think from the user’s point of view.
Is your website landing able to capture and hold the goldfishes landing on your website? Are your website visitors able to determine the purpose of your company at a glance? If not it is time for a redesign. Use the Rule of thirds principle to highlight your most desired action. According to this rule divide your visible space into three both horizontally and vertically. This will give you 9 equal squares. Place your desired action in the middle intersections. Keep the navigation away from the center.
Your website navigation plays a key role in leading your users down the journey you want them to go. It shows where to go to relieve their pain points. Make it easier for your users to find what they are searching for. Use sticky menus on a longer webpage. Make sure that your site navigation doesn’t go deeper than 3 levels. If it does, it is time for a redesign. Your users expect a search box on a desktop site. For a mobile version, the Search Icon would do. A good UX design for websites includes Contact info (address, contact number and work hours) or a Form the footer.
Watch out for screen glare on mobile devices which can render your website unusable. It is a principle of UX design to use not more than two fonts on a website. When choosing a font, consider its weight and style to make sure it is legible and readable. Use sans font as well as sans serif font. This creates a perfect aesthetic balance. Use a font size that fits the mobile screen.
- Use of Colors
Another very important UX design process best practice is to use a maximum of three colors on a webpage. It is advisable to maintain color unity for links as well as CTA buttons. It is an unbreakable law of user interface design to reserve blue color and underlines for links exclusively.
The most important information on your webpage should be the most prominent. Prioritize information. Use headings, subheadings, bullets and lots of white space so that the content is easier to scan through. DO NOT USE ALL CAPITALS, IT IS HARD TO READ. Use high-quality relevant images, icons, video, and audio content mixed with text. It is a good UX community practice to get rid of Stocky images; they take away from the content. Good content and content layout don’t distract. Educate them, show them that you are capable of relieving their pain and they will start to trust you and buy from you.
- Use Call-to-Actions
Does your user know what to do once they land on your site? Call-to-actions are the pointers guiding visitors in their journey. Example: Click here for more information, Sign Up for a Webinar, Download a Guide, etc. Make sure that your CTA buttons look clickable and use consistent color across the website. Let them share the good news to friends and family, a.k.a, make it easier for them to find you and follow you on social media by including Social Media Share and Follow Buttons on your site.
If you want an authoritative online presence, then create a website that is easier to find. Have an SEO strategy. What terms does your customer-persona use to find information? Consider these search terms while developing your SEO strategy. Create content that’s relevant to the needs of your visitors, for example, videos, blog articles, and e-books.
Do not get bogged down with the endless content possibilities and keywords you could rank for. Pinpoint the hard hitter keywords first. These are keywords that your audience is actually searching for. The hard-hitters helps you get rid of visitors who’d never convert to your product, let alone your offers.
- Mobile Responsive
This is an unbreakable law of user interface design. All these above points won’t help you if you don’t invest in a mobile responsive design.
Mobile interface elements that are very small or are close together are very difficult to tap. According to website UX, design standards recommend the size of a mobile touch target 1 cm x 1 cm. When you are holding a mobile or a tablet the sides and the bottom of the screen are easier to access. Place your important call to actions and/or social share buttons in this area.
- Test & Improve
Constant testing is how you improve UI design. Evaluate your conversion funnels; check how far users scroll on your site, track where they click. All these can reveal if your website design is working the way it should. Sometimes simple changes such as a change in the color of a CTA button, changing a header or the button text could improve your conversion rate thereby increasing your customer acquisition.
Don’t forget KISS. Keep It Simple Silly. Keep your design simple and clutter-free.
Minimalist and simple designs are easy to follow. Keeping layout, forms, and buttons simple and minimal is a good practice. Simple and classy designs rule because they are easier for users to process. Keep these UX design ideas in mind to create an excellent UX experience for your users.